Shimanami Surf & Turf to Japan sea

The sublime scenery of the Shimanami Kaido with an exploration of west Japan's unique landscapes

9 days / 8 nights

2024 Tours

2025 Tours
Mar20-Apr25 (Available)
May25-Jun15 (Availabe)

Oct1-Nov20 (Available)

Difficulty Level 2 

Daily Distance:

Daily Elevation:


Traditional Ryokan with Futon bed

Western-style business hotel

$6,200 per person

see “Prices” below for more info

<Shimanami Kaido>
<Iwaiwa Kaido>

about the trip

Step away from the organized chaos of the big cities and join us in a guided journey through the lesser-known pockets of west Japan.

A unique region boasting historical significance and cultural importance, western Japan encompasses a broad swath of land towards the bottom end of Honshu, Japan’s main island. Home to cities like Hiroshima, Kyoto, Osaka, and Nara, the area highlights colorful, sweeping panoramas that we believe are best viewed from a bicycle.

From the deep blue shades of the Pacific Ocean to the Sea of Japan’s glistening open waters, this journey is a tale that begins on the southern coast in Hiroshima Prefecture, meandering past endless emerald rice fields, and carrying on effortlessly through the mountainous heartland before concluding on the northern coast in Shimane Prefecture.

Paired with the sublime scenery of the Shimanami Kaido, we’ve carefully selected destinations demonstrating a world of contrasts that come alive for an unforgettable trip. Immerse yourself in a cultural experience where traditional convention pairs harmoniously with contemporary sophistication. Wander through the distinctly red torii gates and unwind in the milky healing properties of Japan’s ubiquitous natural hot springs. Dive into the unfamiliar flavors of Japanese cuisine or sample fresh harvests from local farmers.

Click here to book your tour

trip highlights

food highlights

Logo for Tour de Tochigi

level and suitability

Level 2

This cycling tour is low to medium stress on your legs and stamina. The distance and elevation covered won’t raise red flags for the irregular cyclist but if you don’t exercise often, the rides might feel like a solid workout.

・Mostly flat roads and bike paths with a few technical segments
・Some rolling hills and a couple punchy climbs – up to 600 meters (2,000 feet) of elevation gain per day
・Between 30 to 80km (18 to 51 miles) a day
・Ride at a conversational pace that permits sightseeing for four to give hours per day of cycling
・Prefer to ride every day but don’t mind taking a few days off throughout the tour

cycling conditions

This bike tour takes place along asphalt and tarmac roads in good condition. There is very little technical riding. Whenever possible, we will ride on paved roads and bike paths; we  do our best to avoid busy, congested main roads. 

Cyclists are encouraged to ride and complete the full distance from point-to-point. A support vehicle follows the entire journey. Our itineraries are an approximation of our trips and at times, routes may change at the guide’s discretion to improve the trip experience. 

total cycling distance

about 230km


about 45km


about 600m

The biking was tremendous, but adding the food and drinks is what makes it really special.


We’ll start our bike tour at the Green Hill Hotel in Onomichi, Hiroshima Prefecture. We suggest that you arrive at least one day prior to the trip start to allow for greater flexibility and time-zone adjustments. 

Listed below are our recommendations to help you plan your arrival to Onomichi:

From Tokyo
・ Tokyo station to Fukuyama station:
Nozomi shinkansen (about 3 hours 40 minutes)
・ Fukuyama station to Onomichi station:
local train (about 20 minutes) 
Shinjuku station to Onomichi station: Etoile Seto overnight train (about 11 hours 10 minutes)
From Osaka
Umeda station or Osaka International (Itami) Airport (ITM) to Onomichi station: Bingo Liner (about 4 hours 35 minutes)

Tokyo Haneda Airport (HND) to Hiroshima Airport (HIJ): Japan Airlines (JAL), All Nippon Airways (ANA) (about 1 hour 25 minutes)
Narita Airport (NRT) to Hiroshima Airport (HIJ): All Nippon Airways (ANA) (about 1 hour 40 minutes)
・ From Hiroshima airport to Onomichi station: Airport Limousine bus (about 50 minutes)

Please contact Samurai Sports if you need assistance with pre-tour options and transportation.

Welcome to Onomichi! Our exploration of Japan begins in Hiroshima Prefecture. The first day is all about shaking loose and getting your bearings. Throughout the course of the day, we’ll all check into our centrally-located hotel and get acquainted with each other.

In the evening, join us for an optional dinner at a local restaurant. Introduce yourselves and gorge on some local eats while we brief through the coming week. We’ll also answer any burning questions you might have and sing Kumbaya in Japanese – maybe.

We don’t recommend it, but some flight itineraries mean arriving late at night. No worries, just join us in the morning on Day 02!

・Excellent Hotel in Onomichi (check in after 3pm)
・Dinner (TBA; optional)

Ohayo! You’ll hear this every morning in Japan – and you’ll learn useful Japanese throughout your journey with us.

We’ll have an early-but-not-late start as we wrangle the crew together in the morning. All rental bikes will be ready with a personalized name tag (in Japanese!). Once we’ve completed fine-tuning saddles, pedals, and anything else, we’ll embark on an easy 30km ride to shake off the jetlag. 

Our first of two days on the Shimanami Kaido will involve a short ferry to Mukai-shima before we pedal towards Inno-shima, then Ikuchi-jima. On the way, we’ll make pit stops to indulge in local snacks, explore hidden paths, and admire the Setouchi Sea. 

We’ll check in at a ryokan (Japanese inn) for the night, complete with a traditional Japanese dinner. When you’re ready to feel the breeze on your bare skin, give the lemon onsen bath a try. When in Rome…!

・about 27km (17mi) | +364m (1,194ft)

・Breakfast, Dinner (at ryokan)

Our third day will be spent completing the rest of the Shimanami Kaido for about 50km (31 miles) at an easy spin. From our ryokan at Ikuchi-jima, we’ll travel southbound via three small islands towards the city of Imabari in Ehime Prefecture. 

As we continue along the Shimanami Kaido’s unique blue bike lane, we’ll explore the little things that make each island special. Don’t be afraid to pause along the way and take pictures as we make our way! 

In Oshima, we’ll visit the Murakami Suigun Museum which highlights “the lords of the sea”, who were in control of the Seto Inland Sea during the Sengoku period (1467-1615). Before reaching our final destination for the day, we’ll cross the Kurushima Kaikyo Ohashi, the world’s longest suspension bridge. 

At Imabari, we’ll kick back at a dinner full of local fare and rest overnight at a hotel in the heart of the city. 

・about 44km (26mi) | +533m (1,749ft)
・Standard western-style business hotel

・Breakfast, Dinner (yakitori izakaya)

Day 04
After breakfast, we’ll take a meandering tour of Imabari Castle. Inside the castle, visitors can visit the museum displaying samurai warrior outfits and unique historical artifacts. The castle tower is also accessible for magnificent photo-worthy views of Imabari’s sprawling cityscape.  You can ride more if you like(Optional). 

We’ll take a highway express bus to Hiroshima (about 90 minutes to 2 hours). Upon our arrival in Hiroshima,  check in to our hotel and enjoy some free time. To wrap up the evening, we’ll have dinner at a local oyster menu before retiring to our hotel for the night.

・Standard western-style business hotel
・Breakfast, Dinner (oyster menu)

Day 05
We’ll spend most of the day sightseeing at Miyajima, the small island renown for its “floating” torii gate. Hop aboard the short ferry ride to the UNESCO World Heritage Site and wander the island amidst all of the deer and Japanese shop fronts. 

After visiting Itsukushima Shrine, we’ll take the ropeway (cable car) to the peak of Mt. Misen and marvel at the magnificent views from the observatory. We’ll descend by foot and swing by a local brewery to enjoy a cold one before taking the ferry and train back to Hiroshima. 

In the evening, we get free time for shopping, dining, or karaoke (optional).

・Standard western-style business hotel
・Breakfast, Lunch (grilled garden eel bento)

The morning is free, but you may join us on an optional city tour of Hiroshima’s Peace Memorial Park, The A-Bomb Dome and downtown. Then we’ll have one of Hiroshima’s specialty foods, the okonomiyaki, a kind of savory Japanese pancake for lunch. 

We’ll continue at a relaxed pace today and eventually convene to board a highway express bus to Iwakuni in Yamaguchi Prefecture. You’re welcome to take it easy for the rest of the day. We recommend a walk around and over one of Japan’s most elegant wooden bridges called Kintaikyo.

・Standard western-style business hotel
・Breakfast, Lunch

Today, we begin the second half of the cycling tour. The first half of the tour took us along the Shimanami Kaido, and we enjoyed the scenery along the coast. The second half of the tour, starting today, will take us from the Seto Inland Sea to the Sea of Japan. Aptly titled the Iwa Iwa Ride, we’ll start in Iwakuni and ride up over mountains over the course of three days to reach our final destination at the town of Iwami. 

Today, we’ll ride about 50 km uphill from Iwakuni to Muikamachi Onsen. As we ride along the Nishiki River with its beautiful clear water, we may see a local train running in two-car formation on a single track. You can take pictures at empty bridges, pray to ancient gods at the headwaters of the river, and enjoy the undisturbed Japanese landscapes.

・about 50km (25mi) | +10km (optional)
・Standard western-style business hotel

・Breakfast, Snack, Dinner (ryokan style)

As we begin to wind down our trip on our eighth day together, we’ll start with a brisk morning ride around Hagi’s castle town district. Venturing into areas we haven’t yet explored around town, we’ll also work on shaking off any soreness from yesterday’s big ride.

Today’s route will then continue on a gentle climb towards the north east as we make our way to Tsuwano. The path we take is part of an old highway that retains much of the original structure and scenery of bygone days in Japan. We’ll take a pit stop at Unrinji Temple, a uniquely cat-tastic temple known for its collection of carved wooden cat statues and various a-meow-zing cat paraphernalia. Before exiting northern Yamaguchi Prefecture, we’ll have lunch at a ‘michi-no-eki’ roadside station famous for tonkatsu, tomato-flavored soft cream, and fresh produce from the nearby farms and mountains.

Once arriving in Tsuwano, you have the option to participate in an optional sightseeing tour, including sake sampling at a local sake brewery, a trek through the beautiful vermillon torii gates of Taikodani Inari Shrine, and a relaxing walk through Tonomachi Street with its charming traditional Japanese shopfronts, samurai residences, and canals of colorful koi fish. Time permitting, a visit to Tsuwano Castle may also be part of the itinerary. 

Tonight, we’ll stay at a traditional Japanese inn. 

・about 52km (32mi) | +775m (2,543ft)

・Breakfast, Lunch, Dinner

Ohayo! If you’re an early riser, you just might be able to witness ‘unkai’ or a ‘sea of clouds’, a cloud formation that creates a lofty, mystical skyscape resembling soft waves. We’ll convene at a reasonable 10AM and roll out to Hihara, then Masuda on the same historic highway route. On the way, we’ll connect to and ride along the Takatsu River, which has been selected as one of Japan’s clearest bodies of fresh water. During the summer, the river is a popular recreation area for leisure swimming, and fishing (mainly ayu or Japanese sweetfish).

After a brief rest stop at Hihara Kawabe, we’ll continue up the Takatsu River as we amble towards the Mascos Hotel. At the hotel, you’ll have the opportunity to freshen up at the hot spring onsen. Then, join us for a farewell celebration at the hotel’s restaurant complete with a variety of dishes prepared with locally sourced ingredients. Cheers to completing a cycling tour of Western Japan – and to new friends!

・about 32km (20mi) | +268m (879ft)
・Breakfast, Farewell Celebration (heavy hors d’oeuvres) 

We’ll conclude our bike tour at the Mascos Hotel in Masuda, Shimane Prefecture. From here, guests are free to continue their travels or make the journey home. Please do not schedule departing transportation prior to 5:00PM.

Listed below are our recommendations for after the conclusion of the bike tour: 

Highway Bus
・ Masuda to Kobe, Osaka (Umeda station): Tsuwano Express overnight bus (about 8 hours)
・Masuda to Hiroshima: various highway buses (about 3 hours)

・ Masuda to Shin Yamaguchi: Super Oki (about 1 hour 25 minutes) 
・ Shin Yamaguchi to Shinosaka: Nozomi shinkansen (about 2 hours 5 minutes) 

Masuda to Hagi Iwami Airport (IWJ): Airport Limousine Bus (about 20 minutes)
Hagi Iwami Airport (IWJ) to Tokyo Haneda Airport (HND): All Nippon Airways (about 1 hour 45 minutes)

Please contact Samurai Sports if you need assistance with post-tour options and transportation.

Hiroshima Airport (HIJ)

Transit from Narita Airport, Haneda Airport, or Kansai Airport

Hagi Iwami Airport (IWJ)

Transit to Tokyo Haneda Airport 

Say Hello

Green Hill Hotel
Onomichi, Hiroshima Prefecture

See “Before the Tour” for guidance

Say Goodbye

Mascos Hotel
Masuda, Shimane Prefecture

See “After the Tour” for guidance

more information

For all cycling tours, accommodation includes both contemporary and traditional lodging. All our trips are priced per person, double occupancy. Those who prefer to book a single room will be charged a supplemental fee.

Most of the hotels we use are Western-style business hotels—clean single- or double-occupancy accommodations with full bathrooms. The rooms feature a bed, desk, television, and refrigerator and are efficiently designed to maximize a small but comfortable space. WiFi and other amenities are usually included, and many have on-site laundry facilities. Most hotels also have a daiyokujyou, or large communal bath—these are typically not hot springs because the water comes from a faucet and is not naturally sourced with high mineral content.

No trip to Japan is complete without an overnight stay at a traditional ryokan (Japanese inn). Staying at a ryokan is one of the best ways to soak up the experience of Japan’s omotenashi spirit, indulge in local dishes, and support family businesses. The ryokan aesthetic is simple yet purposeful; room designs vary greatly but have everything you need. Depending on the ryokan, you may not have a private bathroom and will bathe in the communal hot spring. You’ll almost always sleep on a futon and will need to remove your shoes when entering a room, a traditional Japanese practice.

At times, the accommodation listed may change at the discretion of the trip guides or Samurai Sports to improve the trip experience.

Each trip with Taste of Japan Bike Tours combines a cycling journey with a culinary experience. From learning to navigate the ubiquitous Japanese chain restaurants to sampling regional cuisine and savoring seasonal harvests, we’re proud of the smorgasbord of flavors that make each bike tour so unique.

From the dark blue ocean dotted with frothy waves to the windy coastlines making you wish for a tailwind, or the rice fields that stretch lazily for miles, Japan showcases the bountiful culinary harvests that can be had from the island’s natural landscapes. Whether you have a hankering for fresh seafood, feel like eating clean with locally sourced vegetables, or just want to chow on less artisan frou-frou meals, we’ve got you covered.

We also understand that everyone’s palate differs and that, due to the nature of cycling tours, we also spend a lot of time together. If you’re feeling adventurous, have a specific meal you’re after, or just want something different, we regularly let you choose your meal option (usually dinner). Optional meals let you choose to eat with us or not. At optional meals, guests are expected to pay for their own orders as a typical restaurant customer. These are not fixed-price meals, you aren’t bound by a limited menu, and we’re happy to make recommendations!

Dietary restrictions can be difficult to accommodate regularly or consistently in Japan, where knowledge of the food and beverage industry about specific dietary restrictions is less common. Please let us know in advance if you have food allergies or dietary restrictions. Food preferences will be accommodated as much as possible.

Taste of Japan Bike Tours runs tours with a minimum of 6 people. For smaller groups, larger groups, or individual itineraries, please contact us.

Shimanami Surf & Turf to Japan Sea Tour

$6,200 per person (double occupancy)

*Fees do not include airfare.
*Please ask us your private charter or exclusive group tour (group rates may apply)

Everyone is invited to our cycling tours and in fact, non-riders are also welcome. Just because you don’t ride, doesn’t mean you can’t join us! Please inquire in advance regarding member(s) of your party that won’t require a bike. 

Our cycling tours are not about high intensity nor endurance training. To maximize your cycling experience, you should at a minimum, know how to ride a bike and be comfortable on the saddle for at least two hours a day. 

For reference, all of our cycling tours are ranked on a scale of 1  to 3. These levels are meant to demonstrate the difficulty of a tour and serve to indicate the types of fitness and skill you should possess to enjoy the trip. 

Level 1
・Mostly flat roads and bike paths
・Shorter climbs and small hills – no more than 400 meters (1,300 feet) of elevation gain per day
・Between 30 to 60km (18 to 37 miles) a day
・Ride at a leisurely pace for two to three hours per day, allowing you to enjoy the views and take breaks when you want to
・Like to ride, but don’t need to ride every day

Level 2
・Mostly flat roads and bike paths with a few technical segments
・Some rolling hills and a couple punchy climbs – up to 600 meters (2,000 feet) of elevation gain per day
・Between 30 to 80km (18 to 51 miles) a day
・Ride at a conversational pace that permits sightseeing for four to give hours per day of cycling
・Prefer to ride every day but don’t mind taking a few days off throughout the tour

Level 3
・Flat roads, bike paths, technical segments, and some challenges
・Climbs big and small paired with speedy descents sprinkled throughout the days – up to 700 meters (2,300 feet) of elevation gain a day
・Between 40 to 100km (25 to 62 miles) a day
・Ride at a moderate pace requiring physical endurance for up to six hours a day
・Prefer to ride every day but with alternating difficulties, distances, and destinations for balance 

Support Vehicle (SAG van) 
Our cycling tours are always accompanied with a support vehicle. If for any reason, you aren’t feeling up to par for the day’s ride or just need to take an extended water break, you can jump in the temperature-controlled SAG van until we reach our destination – or until you’re ready again.

Uncertain about your ride level? Send us an email with your Strava link and/or a written summary of your rides in the past three months. 

View the bikes offered on Taste of Japan Bike Tours

To make a reservation with Taste of Japan Bike Tours, please fill out the Reservation Request Form. We will reply to you within 1 to 2 business days after your reservation is submitted.

Guests booking more than 60 days in advance of the tour are required to pay a deposit of $1,000 per person or 50% of the tour price for private tour at the time of booking. The deposit will be applied to the total balance, and the balance (final payment) must be paid in full 60 days prior to the tour. If the tour starts within 60 days of the reservation, the full amount of the tour fee must be paid at the time of booking.

Payment methods
All prices are quoted in U.S. dollars. Your payment will appear on the credit card statement as Taste of Japan Bike Tours. We accept Visa, Mastercard, American Express, and JCB credit cards, but a 5% credit card fee will be added.
Personal and company checks (U.S. banks only) and wire transfers to our U.S. bank are accepted, but please contact us for details.

All prices listed for Taste of Japan Bike Tours are in U.S. dollars per person. Rates include taxes, service charges, and gratuities. Wire transfer fees are the responsibility of the customer.
Guests traveling alone or requesting a single room may be charged a single supplement fee, which varies by bike tour. The exact amount is listed on each tour page.
If you arrive late, depart early, or for any reason are unable to participate in the entire bike tour, we will not adjust, credit, or refund the fee.

Cancellation due to tour booking numbers
Taste of Japan Bike Tours reserves the right to cancel any tour prior to departure in the event that the booking number does not reach a minimum at least 60 days prior to the departure date. In this case, you will be given a full refund of all payments made to Taste of Japan Bike Tours. You will not be entitled to claim any additional amounts or seek any compensation for any inconvenience that may result from the cancellation.

If you have to cancel or reschedule your bike tour, please note that Taste of Japan Bike Tours implements the following fee schedules for group and private tour bookings.

Group tour cancellation fees
More than 60 days before tour start date
10% of tour price

31 to 60 days before tour start date
50% of tour price

0 to 30 days to before tour start date
100% of tour price

Private tour cancellation fees
More than 90 days before tour start date
50% of tour price

0 to 60 days before tour start date
100% of tour price

All refunds processed will be less transaction fees (about 4% for online transactions and bank-dependent for wire transfers). If the safety of our guests, team members, and partners appears compromised, Taste of Japan Bike Tours reserves the right to cancel any bike tour at our discretion. Taste of Japan Bike Tours is not responsible for any losses incurred for non-refundable travel costs. Guests who cancel more than 60 days prior to departure may request full travel credit,less cancellation fees, rather than a partial refund.Travel credit requests must be made in writing at the same time guests announce their intention to cancel a tour. In the event of cancellation (whether by the guest or by Taste of Japan Bike Tours), all guests will receive full travel credit that can be applied to any bike tour that begins within 500 days from the last day of your canceled bike tour. Travel credit can be transferred once to another individual. Travel credit can be applied to a tour one time; once applied, no refunds will be issued. Taste of Japan Bike Tours considers the many hours spent by our team members and partners who painstakingly plan your cycling tour. We believe the cancellation policy above is a fair representation of costs incurred well before our guests’ arrivals.

Is airfare included? Will someone meet me at the airport? Are airport transfers included?
No, neither airfare nor airport transfers are included. Guests are expected to get from the airport to the meeting spot on their own. Taste of Japan Bike Tours will recommend routes to the meeting spot with detailed meeting instructions leading up to the tour start date.

What sort of bike will I ride? May I bring my own bike?
The price of all Taste of Japan Bike Tours includes the use of one rental bike per person. Guests may select between a road or gravel bike with drop handles, a cross bike with flat handles, or a hybrid bike with flat bar handles for an additional charge. For images and details, please refer to Bike Options on our Resources page.

What does “double occupancy” mean? What is a “single supplement” fee?
Our prices are per person based on two people sharing a room. If you’re joining as a solo traveler, you will be charged a single supplement fee. Similarly, solo travelers who want their own room will be charged a single supplement fee. The single supplement fee varies by bike tour. Solo travelers who do not mind sharing a room with another solo traveler of the same gender should inquire in advance. If there is another solo traveler willing to share a room, the single supplement fee is waived for both guests.

Is there a maximum number of guests on a single Taste of Japan bike tour?
Yes, we cap our trips at 12 guests. This allows us to ensure each guest (cyclist or not) the personal attention and support they deserve throughout the journey.

Can non-cyclists join Taste of Japan Bike Tours? What will non-cyclists do?
Taste of Japan Bike Tours welcomes those who do not or cannot ride. All our tours are priced per person, double occupancy, whether you ride or not. Due to limited seating, guests should inquire in advance regarding space availability for non-cyclists. During cycling portions, non-cyclists will travel from one destination to the next in the support vehicle (SAG van). With the exception of the cycling portions throughout a trip, all guests will participate in the same activities, visit the same sights, and enjoy the same meals. For groups with many non-cyclists, a separate vehicle can be arranged for an additional fee. A dedicated driver will accompany the non-cycling guests in a private vehicle, and we can make arrangements to satisfy the wishes of the participants who do not ride for sightseeing, shopping, etc.
Can children join? Is there an age requirement?
Group tours with Taste of Japan Bike Tours are designed for adults 18 and older. All guests must be 18 years old by the first day of all group tours. We welcome families and guests under the age of 18 on private tours. Private tours allow us to create and coordinate the best possible arrangements for a safe bike tour with our younger guests.

What about inclement weather?
All Taste of Japan Bike Tours ride as scheduled, rain or shine. However, exceptions may be made in certain circumstances—in other words, heavy rains, strong winds, and other severe weather. In order to remain on schedule, our bike tour guides will guide you to your destinations using public transport for no additional cost.

Is gratuity included? Whom do I tip?
Gratuity for drivers, tour guides, and hospitality staff is included. In Japan, tipping service staff (including taxi drivers, hotel staff, restaurant workers) is not customary and may not be accepted. If you believe the Taste of Japan Bike Tours team has gone above and beyond, please tip our guides at your discretion.

Should I enroll in trip protection and/or travel insurance?
Yes. Please refer to Personal Insurance Coverage on our Resources page.

What about accident insurance and medical coverage? What if I get hurt?
Please refer to Insurance on our Resources page.

Do I have to read and sign a release waiver?
Yes. To participate in Taste of Japan Bike Tours, all participants, whether cycling or not, are required to read and sign a release waiver.

Will I have to carry my own luggage on tour?
On ride days, all luggage will be transported by our team. On days without cycling, guests may pack their luggage on the support vehicle (SAG van). While we do our best to accommodate all guests’ luggage, depending on the amount of luggage, guests may need to hand-carry their own luggage. Our team members will assist guests whenever possible to ensure a smooth, stress-free trip.

How much should I put aside for incidentals? What personal expenses should I anticipate? Do I need cash or is my credit or debit card okay?
Please refer to Incidentals and Daily Expenses on our Resources page.

What will the weather in Japan be like? What temperatures should I expect?
Please refer to Weather in Japan on our Resources page.

What should I wear? What should I bring?
Please refer to Packing List on our Resources page.

Will I be able to do laundry?
Please refer to Packing List on our Resources page.

Shimanami was so much more than I ever imagined and that was just the was a perfect combination of cycling, scenery (ocean & mountains), food, sight-seeing, shopping and fun!


Please enable JavaScript in your browser to complete this form.
I have read and agree to the privacy policy